Goatfell Innovate: Two New Models
- adam87743
- Dec 27, 2025
- 4 min read
Updated: Dec 30, 2025
After meeting and speaking with hundreds of people during the last few months, Goatfell are continuing to diversify our offering. How do we see the demountable market moving forward ?
Background:
The UK market is very niche, with overall knowledge about demountables remaining very low amongst the general population. However the category is a high interest to adventure seekers, those who wish to explore and have practical needs. The category is also of interest to campervan owners and those with a pick up vehicles.
Key Feedback from our Conversations:
Lightweight: Pop ups are great as they are much more low profile and lighter
Huge Space: People are shocked at the amount of space inside a Goatfell Pop up. This is due to our protruding off the back and extended interior height 215cm
Smart Design: all interior and exterior space is used well and the units have everything you need to be comfortable when travelling
Appeals to Multi-Segments: the offering is very appealing to a younger audience who tend to have roof tent set ups, campervan owners who seek more adventure & interior space up to the high end market who want a more agile offering vs what their heavy motorhome is providing
Challenges:
Visibility & Access: demountable units are rare and not easily seen on the roads which results in overall low awareness of this innovative solution
Market: dominated by mature players in the campervan, motorhome and caravan sectors and will remain the go-to choice for the vast majority
Small Sector: although interest continues to grow, the number of people who choose this lifestyle for holidays and adventure will remain niche
Based on these discussions and observations, Goatfell we have diversified our offering to cover as much of the potential market as possible.
Introducing Goatfell INDIE:
Welcome Home. Make it Your Own
This is our entry model and our concept is to provide a lightweight, stylish, comfortable and adaptable unit. The INDIE has everything you need for adventure, all the carpentry work is completed and includes a a double bed, table and sink. The market is for people with an independent mindset and DIY mentality. Therefore, the owner can further adapt to take everything they need for their specific trip; their own power, water, refrigerator. There is plenty of storage for these items and more.
Key Target Group for Goatfell INDIE:
rooftop tent upgraders
those who need lightweight option for short and frequent trips
independent & DIY Mentality - prefer simple option and take what they need
budget conscious and want a simple design
Basic functionality does not mean basic interior - the interior is lush!
our lightest camper ever at only 350 KG !
premium tent fabric with multiple layers
premium bed mattress materials
RV style windows and rear door
Clam-shell pop up is lightweight and more robust in windy conditions
Premium fabric and comfortable day bed
Table with seating area for reading, cooking and chilling
Sink and storage area beneath. light and airy windows with strong waterproof fabric
Visit our product page and customise your own Goatfell INDIE and request a quote
Introducing Goatfell LUX:
Travel in Style & Comfort
Our most luxurious pop up camper ever. Goatfell LUX brings the best functionality that you will find in hard tops or RVs in terms of style, finishing and home comforts. The LUX design inside and out is based on the most premium of finishes, smart storage space and functionality. The exterior design is a high strength lightweight aluminium alloy frame using laser welding, diverse modelling and treated coating. The rear door, side windows and skylight are high grade RV style with privacy blinds and mesh screens. We have an electric pop up option to take out any physicality of operating a pop up. The top has waterproof and breathable multi layer fabric and double layer insulated cotton curtains.
Our extended design provides maximum storage space with inbuilt rear signaling and lighting. The interior space has a premium feel in terms of smooth curves, hidden lighting, SPC microcrystalline stone flooring, honeycomb backing, aluminum skirting and high quality fabrics. We have a unique push side expansion storage system which allows maximum space inside once parked up. This houses the fridge, microwave and storage. Interior cooking is made possible with a induction cooker, hot water sink equipped with a ventilation fan. The exterior has a massive side awning and outdoor shower curtain with hot shower.
Key Target Group for Goatfell LUX:
those who prioritise comfort and highest quality finishing
previous hard top demountable owners who are looking for a lighter set up
extra comforts including electric pop up, ease of access & interior cooking
looking for the best that lighter weight pop ups have to offer
Goatfell LUX base model comes with the full unit, furnishings, windows and with plenty of upgrades. Check out our product page for full details and pricing.
Unique push side expansion storage system
Retractable King Size bed
RV style finishing with premium materials and fabrics
Visit our product page and customise your own Goatfell LUX and request a quote
About Us:
Goatfell Limited are a company who build and sell demountable campers currently to the British Isles. Our Concept: Travel Light, Live Big. We bring high tech, high quality demountable campers at excellent value. Lightweight efficiency allows for more distance travelled = more adventures. Our smart design campers focus on quality and durability.
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